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Organizational Culture, Social Embeddedness And Knowledge Loss: A Case Study Of China Central Television (Cctv)

In: People, Knowledge And Technology What Have We Learnt So Far?

Author

Listed:
  • LINGJIE WANG

    (Centre for Cultural Policy Studies, University of Warwick, Coventry, CV4 7AL, UK)

Abstract

Following the organic approach to knowledge management, this paper argues for a closer focus on people and organizational culture in knowledge management practice. With a case study of China Central Television (CCTV), this paper analyzes the importance and difference of knowledge management in the broadcasting industry under Chinese context. By highlighting the social embeddedness of organizational culture, the author intends to analyze how traditional hierarchical ideology and management style, guanxi oriented culture and Chinese communication styles have resulted in knowledge loss in this particular organization during its transitional period.

Suggested Citation

  • Lingjie Wang, 2004. "Organizational Culture, Social Embeddedness And Knowledge Loss: A Case Study Of China Central Television (Cctv)," World Scientific Book Chapters, in: Bruno Trezzini & Patrick Lambe & Suliman Hawamdeh (ed.), People, Knowledge And Technology What Have We Learnt So Far?, chapter 22, pages 233-243, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812702081_0022
    as

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