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Navigating the Digital Frontier: The Art of Ambidextrous Leadership Definition of Digital Leadership

In: DIGITAL TRANSFORMATION AND SOCIETY

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  • Kathryn Brohman

Abstract

When it comes to leaders who have been recognized for successfully navigating their organizations through digital transformation, names such as Satya Nadella, Jeff Bezos, Bob Igor, and Ajay Banga come top of mind. Nadella, CEO of Microsoft, shifted the company’s focus from traditional software to cloud services and embraced a culture of innovation to introduce products, such as Azure and Office 365. Bezos, founder and former CEO of Amazon, was relentless in sustaining focus on customer experience, data-driven decision-making, and investments in technologies like cloud computing and artificial intelligence. Igor, CEO of The Walt Disney Company, recognized the need to expand their digital footprint to remain competitive in the entertainment industry and launched the Disney+ streaming service. Finally, Banga, former CEO of Mastercard, played an important role in the digital transformation of the financial industry by re-imagining digital payment solutions to include contactless payments, mobile payments, and digital security innovations. From a strategy perspective, it is not surprising that each of these transformational success stories is unique in the way technology was leveraged to develop a competitive advantage. However, when it comes to leadership, there is much debate about whether notable changes in response to technological advancements have changed the qualities, styles, and approaches taken by today’s CEOs and other organizational leaders…

Suggested Citation

  • Kathryn Brohman, 2024. "Navigating the Digital Frontier: The Art of Ambidextrous Leadership Definition of Digital Leadership," World Scientific Book Chapters, in: Jay Liebowitz (ed.), DIGITAL TRANSFORMATION AND SOCIETY, chapter 10, pages 209-229, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811295140_0010
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    Keywords

    Digital Transformation; Society; AI; Innovation; Business; Management; Information Technology; Ethics; Competitive Advantage; Industry 4.0; Agriculture; Universities; University of the Future; Metaverse; Platform Strategy; Knowledge Leadership; Smart Home Appliances; Learning; Space; Digital Frontier; Digital Leadership; Entrepreneurship; Future of Work; Digital World;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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