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Ground Zero

In: STRICTLY BUSINESS THE KWEK LENG BENG STORY

Author

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  • SHING HUEI PEH

Abstract

The moment the second plane crashed into the World Trade Center in New York on September 11 in 2001, Kwek Leng Beng knew the world he had lived in in the past 60 years would change forever. Travel would never be the same again, hospitality would be shaken at its roots and thick red lines would be drawn between civilisations. Business and development, especially his, would have to adapt to a brand new normal. What he did not bargain for was the possibility for tragedy to hit a lot closer to his home and heart…

Suggested Citation

  • Shing Huei Peh, 2023. "Ground Zero," World Scientific Book Chapters, in: STRICTLY BUSINESS THE KWEK LENG BENG STORY, chapter 14, pages 142-151, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811284496_0014
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    More about this item

    Keywords

    Kwek Leng Beng; Hong Leong Group; Hong Leong; Singapore; Millennium Hotel; Millenium Hotel; 9/11; The Plaza; authorised biography; CDL; City Development Ltd; Donald Trump;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services
    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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