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Moving to New Digital Platforms: A Case Study of Kazakhstani Small- and Medium-Sized Enterprises

In: DIGITAL TRANSFORMATION FOR ENTREPRENEURSHIP

Author

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  • Talshyn Tokyzhanova

Abstract

This chapter explores the motivations of small- and medium-sized enterprises (SMEs) to move to third-party digital platforms and the early-stage challenges in transforming their offline businesses into these online marketplaces. According to the findings of in-depth interviews with seven SMEs in Kazakhstan, online marketplaces enabled SMEs to scale their businesses by helping them overcome resource limitations and facilitating access to networks. Businesses are developing platform utilization capabilities by working with online reviews, digital representations of their products, and basic data science skills.

Suggested Citation

  • Talshyn Tokyzhanova, 2024. "Moving to New Digital Platforms: A Case Study of Kazakhstani Small- and Medium-Sized Enterprises," World Scientific Book Chapters, in: Susanne Durst & Aive Pevkur (ed.), DIGITAL TRANSFORMATION FOR ENTREPRENEURSHIP, chapter 11, pages 175-194, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811270178_0011
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    More about this item

    Keywords

    Business and Management; Entrepreneurship; Small Business Management; Innovation / Technology / Knowledge; Digitalization; Digital Transformation;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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