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Research on the Relationship Between Corporate Participation in Targeted Poverty Alleviation and the Tone of CSR Reports Based on Big Data Analysis

In: INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and Digital Economy, Kuala Lumpur, Malaysia, 19 – 21 August 2022

Author

Listed:
  • Ziyang Li
  • Mengwei Zhang
  • Yingyue Zhang
  • Siwei Zhou

Abstract

Big data mining and analytics can be used to uncover hidden patterns and correlations in business, servecing as the optimal tool to interpret the behavior of companies in specific environments. Based on the large amount of data obtained from various sources, this paper examines the relationship between corporate participation in targeted poverty alleviation (TPA) and the tone of CSR reports. Python software is used for data collection, text analysis, and word frequency statistics. Results show that the tone of CSR reports is negatively related to firms’ participation in targeted poverty alleviation. This relationship is weaker in companies where executives have early poverty experience. Our findings shed light on how firms react to the adverse effects of poor TPA performance by manipulating intonation.

Suggested Citation

  • Ziyang Li & Mengwei Zhang & Yingyue Zhang & Siwei Zhou, 2023. "Research on the Relationship Between Corporate Participation in Targeted Poverty Alleviation and the Tone of CSR Reports Based on Big Data Analysis," World Scientific Book Chapters, in: Faruk Balli (ed.), INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and , chapter 65, pages 873-882, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811267505_0065
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    More about this item

    Keywords

    Internet Economy; Online Finance; Financial Engineering; Big Data; Blockchain; Supply Chain; E-commerce;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • G2 - Financial Economics - - Financial Institutions and Services

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