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An Empirical Study on the Intention to Use Internet Fund Sale Agencies

In: INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and Digital Economy, Kuala Lumpur, Malaysia, 19 – 21 August 2022

Author

Listed:
  • Xiangxiao Sun

Abstract

Internet fund sale agencies have developed rapidly in recent years. But what factors drive investors to invest in funds through Internet fund sale agencies, and how do these factors shape the intention of the investor to action? Considering TPB and TAM models as basic factors, this paper combines trust theory and potency theory to explore how basic perception characteristics shape consumer trust and consumer behavioral intention through perceived risks and perceived benefits and discusses the logical relationship among them. The results show that investor trust plays a key role in consumer behavioral intention, while investor trust is shaped by the perceived risks and perceived benefits of investors, and different perception characteristics will have different impacts on perceived risks and perceived benefits, respectively.

Suggested Citation

  • Xiangxiao Sun, 2023. "An Empirical Study on the Intention to Use Internet Fund Sale Agencies," World Scientific Book Chapters, in: Faruk Balli (ed.), INTERNET FINANCE AND DIGITAL ECONOMY Advances in Digital Economy and Data Analysis TechnologyThe 2nd International Conference on Internet Finance and , chapter 53, pages 713-724, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811267505_0053
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    More about this item

    Keywords

    Internet Economy; Online Finance; Financial Engineering; Big Data; Blockchain; Supply Chain; E-commerce;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • G2 - Financial Economics - - Financial Institutions and Services

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