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Key Success Factors for Communities of Practice in Innovation: The Case of the Groupe SEB

In: COMMUNITIES OF INNOVATION How Organizations Harness Collective Creativity and Build Resilience

Author

Listed:
  • Lusine Arzumanyan
  • Charlotte Wieder
  • Claude Guittard

Abstract

This chapter is based on the study by the Groupe SEB, a French multinational company specialized in small domestic appliances, of its Community of Practice (CoP) in innovation. Innovation is at the heart of the Groupe SEB’s strategy. It is a key element in its differentiation from competitors, and a lever for growth. In order to maintain a high rate of innovation, the group invests nearly 3.5% of its turnover in R&D activities, and each year launches more than 300 new products. Various key products have influenced its development: these include the supercocotte in 1956, the oil-free fryer (Actifry) and the FreeMove (wireless iron). The company’s secret weapon: its CoP for Innovation, which brings together nearly 1,300 members from Marketing, Design and R&D involved in the Group’s innovation processes…

Suggested Citation

  • Lusine Arzumanyan & Charlotte Wieder & Claude Guittard, 2021. "Key Success Factors for Communities of Practice in Innovation: The Case of the Groupe SEB," World Scientific Book Chapters, in: Patrick Cohendet & Madanmohan Rao & Émilie Ruiz & Benoit Sarazin & Laurent Simon (ed.), COMMUNITIES OF INNOVATION How Organizations Harness Collective Creativity and Build Resilience, chapter 5, pages 93-111, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811234286_0005
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    Keywords

    Innovation Management; Creativity Management; Communities of Innovation; Resilience and Creativity; Business Creativity; Business Innovation; Managerial Innovation; Collaborative Innovation; Open Innovation; Crisis Management; Communities of Practice; Communities of Knowledge; Collective Modes of Learning; Collective Innovation; Middleground;
    All these keywords.

    JEL classification:

    • O36 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Open Innovation
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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