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Salomon Breathes New Life into its Innovation Approach Through Sports Communities

In: COMMUNITIES OF INNOVATION How Organizations Harness Collective Creativity and Build Resilience

Author

Listed:
  • Benoit Sarazin
  • Jean-Yves Couput

Abstract

Salomon is a company that has succeeded in gaining a sustainable competitive advantage from its relationship with the user community of its products. It is a delicate relationship that has grown gradually and has required profound adjustments. This chapter describes how a user community is born and evolves. It shows the benefits that a company like Salomon gains from its relationship with this community, both in designing its products and in distributing them. It describes how Salomon structured its relationship with the community. And it brings out best practices as well as traps that should be avoided.

Suggested Citation

  • Benoit Sarazin & Jean-Yves Couput, 2021. "Salomon Breathes New Life into its Innovation Approach Through Sports Communities," World Scientific Book Chapters, in: Patrick Cohendet & Madanmohan Rao & Émilie Ruiz & Benoit Sarazin & Laurent Simon (ed.), COMMUNITIES OF INNOVATION How Organizations Harness Collective Creativity and Build Resilience, chapter 3, pages 45-67, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811234286_0003
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    Keywords

    Innovation Management; Creativity Management; Communities of Innovation; Resilience and Creativity; Business Creativity; Business Innovation; Managerial Innovation; Collaborative Innovation; Open Innovation; Crisis Management; Communities of Practice; Communities of Knowledge; Collective Modes of Learning; Collective Innovation; Middleground;
    All these keywords.

    JEL classification:

    • O36 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Open Innovation
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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