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Sony and its Most Profitable Division — PlayStation

In: Japanese Management Market Entry, Crisis and Corporate Growth

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  • Pavel Burak

Abstract

The following sections are included:IntroductionSony CorporationSony’s Divisions and Financial Sector Analysis by IncomeHistory and Analysis of the Game & Network Service DivisionEstablishment of the Division and Its First Product (1993–2000)Second Main Product Launch — The PlayStation 2 (2000)First Handheld Console Release — The PlayStation Portable (2004)Third Main Product Launch — PlayStation 3 (2006)Second Handheld Product Release — PlayStation Vita (2011)Fourth Main Product Launch — PlayStation 4 (2013)First Virtual Reality (VR) Product Launch — PlayStation VR (2016)Product Sales SummaryReferences

Suggested Citation

  • Pavel Burak, 2021. "Sony and its Most Profitable Division — PlayStation," World Scientific Book Chapters, in: Parissa Haghirian (ed.), Japanese Management Market Entry, Crisis and Corporate Growth, chapter 8, pages 99-111, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811231032_0008
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    More about this item

    Keywords

    Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth;
    All these keywords.

    JEL classification:

    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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