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Shiseido — Traditions and Restructuring the Hard Way

In: Japanese Management Market Entry, Crisis and Corporate Growth

Author

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  • Le Ha My

Abstract

The following sections are included:IntroductionAnti-Aging EmpireBrand ManagementGlobal DistributionLossesFailed Acquisition StrategyManagement IssuesNew Breeze“VISION 2020”Makeover of ShiseidoFurther Investment in the FutureShake up the Human ResourcesFuture ChallengesQuestionsReferences

Suggested Citation

  • Le Ha My, 2021. "Shiseido — Traditions and Restructuring the Hard Way," World Scientific Book Chapters, in: Parissa Haghirian (ed.), Japanese Management Market Entry, Crisis and Corporate Growth, chapter 7, pages 81-98, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811231032_0007
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    More about this item

    Keywords

    Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth;
    All these keywords.

    JEL classification:

    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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