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The Kellogg Co (Kellogg’s): Nourishing Families So They Can Flourish and Thrive

In: LIVING THE CORPORATE PURPOSE Insights from Companies in Asia

Author

Listed:
  • Mark Chong
  • Flocy Joseph

Abstract

The following sections are included:INTRODUCTIONARTICULATEASSIMILATEACTIVATECONCLUSION

Suggested Citation

  • Mark Chong & Flocy Joseph, 2021. "The Kellogg Co (Kellogg’s): Nourishing Families So They Can Flourish and Thrive," World Scientific Book Chapters, in: LIVING THE CORPORATE PURPOSE Insights from Companies in Asia, chapter 13, pages 139-149, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811221224_0013
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    More about this item

    Keywords

    Purpose; Corporate; CSR; Strategies; Responsible Leadership; CEO;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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