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Leveraging Open Innovation through Social Media: A Study on Geneva-based SMEs

In: Managing Digital Open Innovation

Author

Listed:
  • Angela Bacchetta Beckh
  • Mathias Beck
  • Patrick-Yves Badillo
  • Anne-Laure Mention
  • Marko Torkkeli

Abstract

Open innovation seems to be practiced mostly by large organizations as they are perceived to better leverage substantial external information sources such as digital data flows. Within open innovation research, initial analysis focused on multinationals; small- and medium-sized enterprises (SMEs) were underresearched. Although there is a common perception that open innovation suits mostly multinationals, this research emphasizes the importance and benefits of open innovation adoption by SMEs through Social Media. This chapter explores quantitative and qualitative information from 360 firms in the Geneva region concerning the innovation potential of digital tools. The results demonstrate the perceived importance of social media as a source of open innovation within the Swiss SME landscape. Researching how Swiss SMEs can benefit from social media for open innovation could be relevant for both practitioners and policy makers as the importance of a digital strategy comprising data processing capabilities needs to be emphasized.

Suggested Citation

  • Angela Bacchetta Beckh & Mathias Beck & Patrick-Yves Badillo & Anne-Laure Mention & Marko Torkkeli, 2020. "Leveraging Open Innovation through Social Media: A Study on Geneva-based SMEs," World Scientific Book Chapters, in: Pierre-Jean Barlatier & Anne-Laure Mention (ed.), Managing Digital Open Innovation, chapter 18, pages 493-553, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811219238_0018
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    More about this item

    Keywords

    Open Innovation; Digital Disruption; Industry 4.0; Data-Driven Decision; Value Networks; Organizational Agility; Digital Design; Collaboration; Innovation Policy; Social Media; Open Strategy;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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