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The Business Of Sponsorship — It’S The Greatest Magic In Marketing

In: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers

Author

Listed:
  • Mark Harrison

Abstract

The following sections are included:I Love What I DoNo More Gold–Silver–BronzeWhere is the Buried Treasure?Sponsorship is a People BusinessPower of Shared GoalsWhat Sponsors Need

Suggested Citation

  • Mark Harrison, 2020. "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 1, pages 1-26, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811219023_0001
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    More about this item

    Keywords

    Sponsorship; Marketing; Sponsorship Sales; Storytelling; Experiential; Entrepreneurship; Business of Sponsorship; What Sponsors Want;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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