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Falling Off the Log

In: Fundamentals of Sustainable Business A Guide for the Next 100 Years

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  • Matthew Tueth

Abstract

After our glimpse into the sustainable future in Chapter 7, we now return to the present and consider the movement’s current situation in its entirety. The numerous positive developments up to this point notwithstanding, sustainable business is still in its infancy. In order to reach full maturity, this movement must navigate some rough waters that hold a collection of rip tides, sneeker waves, and whirlpools. Much of this chapter is devoted to identifying and discussing these obstacles to the sustainable business movement and suggesting some appropriate solutions. It is important that we recognize and acknowledge these barriers to progress; only then can we become part of the solution. Ironically, we have brought on many of these threats ourselves, and potent solutions to them require that we understand, accept, and vigorously confront them.

Suggested Citation

  • Matthew Tueth, 2020. "Falling Off the Log," World Scientific Book Chapters, in: Fundamentals of Sustainable Business A Guide for the Next 100 Years, chapter 8, pages 183-197, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811210273_0008
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    More about this item

    Keywords

    Sustainable Business; Green Business; Sustainable Development; Triple Top-Line; Sustainability; Product of Service; Product of Consumption; Systems Thinking; Natural Capital; Leed; Biomimicry; Sustainable Energy; Industrial Ecology;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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