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Healthy, Beautiful, Diverse, and Durable

In: Fundamentals of Sustainable Business A Guide for the Next 100 Years

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  • Matthew Tueth

Abstract

A common complaint by battle-hardened conventional business professionals is that the full purposes of sustainable business are too theoretical, abstract, and difficult to obtain. The 25-year business veteran of recessions, corporate bailouts, mergers, takeovers, and buyouts is usually more comfortable discussing cost-saving energy efficiency improvements than conversions to sustainable energy systems. Furthermore, some appointed company sustainability leaders insist that high-minded sustainable business ideology, such as sun-powered energy sources, products of service closed-loop systems, natural world emulation, and incentivizing locally owned business, is simply not practical or particularly important. Instead, these pragmatists say we should get our heads out of the clouds and concentrate on decreasing pollution and waste, which can save the company money…

Suggested Citation

  • Matthew Tueth, 2020. "Healthy, Beautiful, Diverse, and Durable," World Scientific Book Chapters, in: Fundamentals of Sustainable Business A Guide for the Next 100 Years, chapter 7, pages 159-181, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811210273_0007
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    More about this item

    Keywords

    Sustainable Business; Green Business; Sustainable Development; Triple Top-Line; Sustainability; Product of Service; Product of Consumption; Systems Thinking; Natural Capital; Leed; Biomimicry; Sustainable Energy; Industrial Ecology;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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