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Emotional Intelligence And Marketing

In: EMOTIONAL INTELLIGENCE AND MARKETING

Author

Listed:
  • Catherine Prentice

Abstract

The following sections are included:What is Marketing?Marketing EvolutionOffensive and Defensive MarketingRelationship MarketingBenefits of Relationship MarketingMarketing Strategies for Relationship MarketingEmotional Intelligence and MarketingBrief Contents of Each ChapterUniqueness of this BookReferences

Suggested Citation

  • Catherine Prentice, 2019. "Emotional Intelligence And Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 1, pages 1-12, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811203558_0001
    as

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    Citations

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    Cited by:

    1. Prentice, Catherine & Dominique-Ferreira, Sergio & Ferreira, Andreia & Wang, Xuequn (Alex), 2022. "The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Prentice, Catherine & Nguyen, Mai, 2020. "Engaging and retaining customers with AI and employee service," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    3. Prentice, Catherine & Nguyen, Mai, 2021. "Robotic service quality – Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).

    More about this item

    Keywords

    Emotional Intelligence; Services Marketing; Relationship Marketing; Consumer Behaviours;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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