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Understanding the Pre-diffusion Phases

In: Gaining Momentum Managing the Diffusion of Innovations

Author

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  • J. Roland Ortt

    (TU Delft, The Netherlands)

Abstract

The following sections are included:IntroductionPatterns in Technological Innovation and DiffusionDefining the PatternMilestone 1: inventionMilestone 2: introductionMilestone 3: large-scale production and diffusionPattern of development and diffusion using the milestonesLength of the Pre-diffusion PhasesMethodResultsLength of the pre-diffusion phases for all casesDifferent scenarios for the patternDifferences in pattern across the five industriesCauses of the Pre-diffusion PhasesIntroductionMethod to assess factorsResultsCategorization of these factorsMechanisms by which these factors affect the delay between invention and large-scale diffusionConsequences of the Pre-diffusion PhasesConsequence of the average length of the pre-diffusion phasesConsequence of the dispersion in the length of the pre-diffusion phasesConsequence of the lack of good market research tools in the pre-diffusion phasesConclusions and DiscussionDiscussionAppendixReferencesWebsites Visited

Suggested Citation

  • J. Roland Ortt, 2010. "Understanding the Pre-diffusion Phases," World Scientific Book Chapters, in: Joe Tidd (ed.), Gaining Momentum Managing the Diffusion of Innovations, chapter 2, pages 47-80, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848163553_0002
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    Citations

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    Cited by:

    1. Ozgur Dedehayir & Roland J. Ortt & Carla Riverola & Francesc Miralles, 2017. "Innovators And Early Adopters In The Diffusion Of Innovations: A Literature Review," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-27, December.
    2. Cisnetto, Valentina & Barlow, James, 2020. "The development of complex and controversial innovations. Genetically modified mosquitoes for malaria eradication," Research Policy, Elsevier, vol. 49(3).
    3. Leonardo Vieira Teixeira & José Vitor Bomtempo & Fábio de Almeida Oroski & Paulo Luiz de Andrade Coutinho, 2023. "The Diffusion of Bioplastics: What Can We Learn from Poly(Lactic Acid)?," Sustainability, MDPI, vol. 15(6), pages 1-33, March.
    4. Ortt, J. Roland & Kamp, Linda M., 2022. "A technological innovation system framework to formulate niche introduction strategies for companies prior to large-scale diffusion," Technological Forecasting and Social Change, Elsevier, vol. 180(C).

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