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Overcoming the Initial Illegitimacy of Ideas

In: Corporate Underground Bootleg Innovation and Constructive Deviance

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  • Stephan Eicher

Abstract

This chapter presents how bootleggers uncover their underground projects to their organizations and overcome the initial illegitimacy of their ideas. This study seems to be the first attempt to link bootlegging research with legitimacy research to explain this endeavor.We find that bootleggers just as other innovators need to win legitimacy for their projects. To overcome initial illegitimacy, we find that they follow several known but also several new patterns. Consequently, this chapter expands the knowledge on legitimacy seeking behavior of innovators and closes the research gap of how bootleggers successfully uncover their clandestine projects. Our collection of cases furthermore highlights that managers should listen carefully when being confronted with such projects. Innovations that may appear illegitimate at first can turn into important assets for their firms.

Suggested Citation

  • Stephan Eicher, 2022. "Overcoming the Initial Illegitimacy of Ideas," World Scientific Book Chapters, in: Peter Augsdorfer (ed.), Corporate Underground Bootleg Innovation and Constructive Deviance, chapter 12, pages 249-268, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781800612266_0012
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    Keywords

    Bootlegging; Creative Deviance; R&D Management; Innovation; Technology Management; Slack Innovation; Underground System; Under-the-Table Work; Informal Corporate Entrepreneurship; Autonomous Initiatives; Underground Innovation; Stealth Innovation; Unsponsored Innovation; Friday-Afternoon Work; Work Behind the Fume Cupboard; Free-Lance Work; Under-the-Counter Work; Pet Project; Discretionary Research; Intrapreneurship; Freewheeling; Illicit Research; Scrounging; Renegades' Work; Recherche Camouflagé; Recherche Caché; Recherche Parallèle; Recherche Libre; Recherche En Perruque; Recherche Sauvage or Recherche Sous-Marine; U-boot Forschung or Graue Projekte;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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