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Open Innovation, Generativity and the Supplier as Peer: The Case of Iphone and Android

In: Digital Disruptive Innovation

Author

Listed:
  • Björn Remneland-Wikhamn
  • Jan Ljungberg
  • Magnus Bergquist
  • Jonas Kuschel

Abstract

The diffusion of various forms of digital technologies has acted as a disrupting force in several industries, promoting open and distributed innovation processes. In this paper we argue that the supplier in open innovation networks tends to get a more active role as a creative peer producer, rather than merely a contractual deliverer. A comparative case study of the mobile phone platforms iPhone and Android is used to analyze this shift in innovative value creation. The notion of generative capacity is introduced to the research on open innovation, suggesting that it is generativity rather than openness that drives the platforms’ aggregated wealth. The two cases from the mobile phone industry illustrate that innovation initiatives can successfully approach generativity in different ways and that both openness and control are important to facilitate supplier contributions.

Suggested Citation

  • Björn Remneland-Wikhamn & Jan Ljungberg & Magnus Bergquist & Jonas Kuschel, 2019. "Open Innovation, Generativity and the Supplier as Peer: The Case of Iphone and Android," World Scientific Book Chapters, in: Joe Tidd (ed.), Digital Disruptive Innovation, chapter 16, pages 485-515, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786347602_0016
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    More about this item

    Keywords

    Innovation; Digital Innovation; Disruptive Technologies; Digital Disruption Strategies; Digital Business Model Innovation; Digital Platform Innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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