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Digitising Product Portfolios

In: Digital Disruptive Innovation

Author

Listed:
  • Julian Echterfeld
  • Jürgen Gausmeier

Abstract

Digitisation leads to far-reaching changes of products in all industries and has a massive impact on the global innovation landscape. For manufacturing companies, it is crucial to strategically align their product portfolio with digitisation and bring out a continuous stream of digital product innovations in order to strengthen their market position and remain competitive. The paper at hand, presents a methodology for digitising product portfolios. The methodology takes into account a company’s current digital position, possible future scenarios, digitisation strategies for the portfolio derived from the scenarios as well as concrete digitisation measures for each product group of the portfolio. The result is a portfolio roadmap which shows the planned development of the portfolio in the light of digitisation.

Suggested Citation

  • Julian Echterfeld & Jürgen Gausmeier, 2019. "Digitising Product Portfolios," World Scientific Book Chapters, in: Joe Tidd (ed.), Digital Disruptive Innovation, chapter 12, pages 349-378, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786347602_0012
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    More about this item

    Keywords

    Innovation; Digital Innovation; Disruptive Technologies; Digital Disruption Strategies; Digital Business Model Innovation; Digital Platform Innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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