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Innovators and Early Adopters in the Diffusion of Innovations: A Literature Review

In: Digital Disruptive Innovation

Author

Listed:
  • Ozgur Dedehayir
  • Roland J. Ortt
  • Carla Riverola
  • Francesc Miralles

Abstract

Despite accounting for a very small percentage of the population that adopts an innovation, the ‘innovators’ and ‘early adopters’ — representing the two earliest groups of individuals to acquire the new product or service — play a crucial role in the dissemination of the innovation to larger market segments. The objective of this paper is to understand the characteristics of these individuals that positively influence their decisions to adopt innovations. We argue that awareness of these traits will enable firms to attain speedier uptake of their offerings while aiding policymakers achieve quicker and wider proliferation of new technologies intended for societal benefit. We undertake a review of the literature studying the diffusion of innovations and show future directions that this framework should take to analyse the adoption lifecycle.

Suggested Citation

  • Ozgur Dedehayir & Roland J. Ortt & Carla Riverola & Francesc Miralles, 2019. "Innovators and Early Adopters in the Diffusion of Innovations: A Literature Review," World Scientific Book Chapters, in: Joe Tidd (ed.), Digital Disruptive Innovation, chapter 4, pages 85-115, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786347602_0004
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    Cited by:

    1. Massfeller, Anna & Meraner, Manuela & Hüttel, Silke & Uehleke, Reinhard, 2022. "Farmers' acceptance of results-based agri-environmental schemes: A German perspective," Land Use Policy, Elsevier, vol. 120(C).

    More about this item

    Keywords

    Innovation; Digital Innovation; Disruptive Technologies; Digital Disruption Strategies; Digital Business Model Innovation; Digital Platform Innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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