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Standard-Setting Strategies in the Multimedia Sector

In: Digital Disruptive Innovation

Author

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  • Vittorio Chiesa
  • Giovanni Toletti

Abstract

In many hi-tech sectors one of the most important competitive weapons is standardisation. It is particularly true in network markets where users would like to buy products compatible with those bought by others. Different processes may lead to standard setting. Sometimes there are fierce standardisation wars, whereas in other cases competitors are able to agree on a common standard before the introduction of a new technology on the market. Quite often a single firm is not able to adequately sponsor the adoption of its technology as a standard. Therefore, partners supporting the standard-setting process have to be found and collaborations have to be formed. In this paper, the reasons that may lead firms to co-operate or not cooperate are first analysed and then the different typologies of collaborations are described together with their motivations and critical success factors. Finally, the dynamic of the standard-setting process will be investigated and discussed. The paper is based on the study of ten cases in the multimedia sector.

Suggested Citation

  • Vittorio Chiesa & Giovanni Toletti, 2019. "Standard-Setting Strategies in the Multimedia Sector," World Scientific Book Chapters, in: Joe Tidd (ed.), Digital Disruptive Innovation, chapter 3, pages 49-83, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786347602_0003
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    More about this item

    Keywords

    Innovation; Digital Innovation; Disruptive Technologies; Digital Disruption Strategies; Digital Business Model Innovation; Digital Platform Innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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