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Scaling with Multiple Products

In: The Scale-Up Manual Handbook for Innovators, Entrepreneurs, Teams and Firms

Author

Listed:
  • Uday Phadke
  • Shailendra Vyakarnam

Abstract

The following sections are included:Multiple Products Targeted at the Same Customers in the Same Market SpaceMultiple Products Targeted at Different Customers in the Same Market SpaceMultiple Products Targeted at Different Customers in Different Market Spaces

Suggested Citation

  • Uday Phadke & Shailendra Vyakarnam, 2018. "Scaling with Multiple Products," World Scientific Book Chapters, in: The Scale-Up Manual Handbook for Innovators, Entrepreneurs, Teams and Firms, chapter 17, pages 277-289, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786346025_0017
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    More about this item

    Keywords

    Scale-up; Commercialisation; Innovation; Meso-economic Vectors; The Triple Chasm Model; Science and Technology; Sustainable Development; Unified Approach; Research and Development;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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