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Formulation of Marketing Information and Communication Strategies in Taiwan Tourism Industry

Author

Listed:
  • Tzong-Ru (Jiun-Shen) Lee

    (National Chung Hsing University, Taiwan)

  • Yu-Hsuan Kuo

    (National Chung Hsing University, Taiwan)

  • Per Hilletofth

    (Jönköping University, Sweden)

Abstract

Purpose: The purpose of this research is to formulate marketing information and communication (ICT) strategies for Taiwan tourism industry. Design/methodology/approach: This research uses a literature review to identify problems and solutions of Taiwan’s tourism industry. One of the identified problems is used as an example to formulate marketing ICT strategies. Findings: This research has identified twenty-five main problems and forty-eight solutions of Taiwan’s tourism industry and formulated marketing ICT strategies for one of the identified problems. Research limitations/implications: The subsequent research can apply other research method to improve the reliability and validity. Practical implications: The application of marketing ICT strategies can be used in other country’s tourism industry and be adapted to other industries as well. Originality/value: This research clarifies the problems of Taiwan’s tourism industry and applies marketing ICT strategies in Taiwan tourism industry.

Suggested Citation

  • Tzong-Ru (Jiun-Shen) Lee & Yu-Hsuan Kuo & Per Hilletofth, 2013. "Formulation of Marketing Information and Communication Strategies in Taiwan Tourism Industry," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    • Handle: RePEc:tkp:tiim13:s1_103-111
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    References listed on IDEAS

    as
    1. Elias G. Carayannis & Jeffrey M. Alexander, 2006. "Global and Local Knowledge," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-50872-9, March.
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