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Exploring Consumer Motivations towards Buying Locally Fresh Food Products

Author

Listed:
  • Tina Vukasovic

    (International School for Social and Business Studies, Slovenia)

Abstract

The chapter presents key motives influencing the locally sourced and produced food purchases with special emphasis on characteristics of urban consumers in Slovenia. The method used in survey was a face-to-face interview. In total, 850 respondents participated in the survey. Consumers express a positive attitude towards locally sourced and produced food. If we try to explain consumers’ behaviour towards locally sourced and produced food, we can say that there are different types of consumers giving more or less importance to components considered as locally. Thus, the future supply of locally sourced and produced food should target different segments of consumers.

Suggested Citation

  • Tina Vukasovic, 2016. "Exploring Consumer Motivations towards Buying Locally Fresh Food Products," Managing Innovation and Diversity in Knowledge Society Through Turbulent Time: Proceedings of the MakeLearn and TIIM Joint International Conference 2016,, ToKnowPress.
    • Handle: RePEc:tkp:mklp16:77
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