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Neuromarketing – Chance or Danger for Consumers in Opinion of Mcsu’S Students

Author

Listed:
  • Ewelina Berliñska

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Inga Kaszycka

    (Maria Curie-Sklodowska University in Lublin, Poland)

Abstract

Development in neuroscience have created possibilities of using neuroscientific methods in marketing. Neuromarketing beside benefits for organisations that use this method of research is also an important subject for discussion about ethical issues associated with research using data collected from consumer’s brains. The purpose of this article is to analyze opinions of young consumers and define ethical issues of using neuromarketing by for-profit organisations. The article will present synthetic results gathered during the survey addressed to students of the Maria Curie-Sklodowska University’s Faculty of Economics in Lublin. Conclusions taken from the research will provide information about attitudes towards neuromarketing research.

Suggested Citation

  • Ewelina Berliñska & Inga Kaszycka, 2016. "Neuromarketing – Chance or Danger for Consumers in Opinion of Mcsu’S Students," Managing Innovation and Diversity in Knowledge Society Through Turbulent Time: Proceedings of the MakeLearn and TIIM Joint International Conference 2016,, ToKnowPress.
    • Handle: RePEc:tkp:mklp16:355-359
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