Exploration of Consumer’S Buying Behaviour Connected with Avoiding Purchases

The role of purchasing behavior in consumer life is more and more often discussed in literature. Diversification of retail formats and new possibilities of products delivery (e.g. Parcel Lockers, free of charge delivery from e-markets), as well as increasing technological capabilities, make shopping easier and more enjoyable (e.g. through mobile applications). Those processes increase quantities of purchased goods and also influence potentially satisfaction with purchase. Surprisingly, there is a group of consumers, who consciously avoid purchasing activities, despite their good or very good financial situation This group is neglected up to date in literature. In an article, the author will present the results of its own qualitative study (data was collected via FGI in 2015) among younger consumers (20-30 years old) from Lublin Voivodeship (in the east of Poland), who not only forgo purchases but also avoid them. The purpose of this article is to present motivations of those consumers immersed in technology and possibilities of the contemporary world, as well as to introduce their purchasing strategies. The author is convinced that similar behavior exists also in other age groups or other countries, and the analysis would be an interesting contribution to knowledge of consumer behavior.