The Researchers’ Proposals: What is the Entrepreneurial Orientation?

After the appearing of the EO construct (Entrepreneurship Orientation EO) various conceptualizations and accompanying measurements were developed. The problem for both theoreticians and practitioners, is concentration of the research results with such dispersed operating achievements of EO. This paper addresses to these problems and needs. The aim of the article is to identify the architecture of EO and the usefulness of particular dimensions of entrepreneurship orientation of the entrepreneurship research. The specialist literature referring to the interpretation of the concept of entrepreneurship orientation as well as the overview of the components of EO allowed recognition of EO as the multidimensional construct. The construct which requires the aggregation of onedimensions together as a whole. The existing diversity and multiplicity of dimensions of EO implicate following subsequent empirical researches. It leads to the problem of choosing one of the existing conceptualizations or developing your own conceptualization. There is no universal EO measurements instrument, which could be used for every organization or industry branch. It means that every time the researches are facing the problem of determining individual EO measurements and their subsequent aggregation. The essence of the individual measurements of EO was identified as well as the arguments which were used by the researches to include/exclude the partial (detailed) measurements to/from an aggregated form of EO. It was also determined that partial EO measurements can provide individual evaluation criteria. Testing EO as the aggregate concludes as gathering individual evaluation criteria into a whole. Whereas different dimensions of EO may occur in different combinations.