Consumer Perfectionism Measurement Scale: Preliminary Research Results

The paper presents on the base of psychological and consumer behaviour literature the proposition of consumer perfectionism multidimensional scale. The scale is based on theoretical concepts of Frost with colleagues and Hamachek. Presented results are coming from preliminary research on purpose sample of 150 students. Factor analysis (EFA) and (CFA) allowed to identify five first order factors: concern over mistakes, doubts about action, organization, impact of parents, and personal standards resembling six factors of Frost Multidimensional Perfectionism Scale (FMPS) in consumer behaviour context. The impact of parents factor combines: parental expectations and parental criticism from the original FMPS questionnaire. Also two second-order factors: Adaptive perfectionism and Maladaptive perfectionism were identified. Preliminary study allowed to propose reliable and valid scale for measurement of consumer facets of perfectionism. Results from the study were compared with consumer decision-making styles in SPDZ form by Macik, based on Sproles and Kendall approach. Connections between consumer perfectionism (for first- and second-order factors, as well as for the general consumer perfectionism are discussed in the paper) providing explanation of those perfectionism facets in terms of better known consumer decision-making styles, and proving convergent and discriminant validity of the proposed scale.