IDEAS home Printed from https://ideas.repec.org/h/spr/undchp/978-3-030-76324-4_18.html
   My bibliography  Save this book chapter

Examining the Neurocognitive Basis of Applied Creativity in Entrepreneurs and Managers

In: Design Thinking Research

Author

Listed:
  • Jan Auernhammer

    (Stanford University)

  • Neeraj Sonalkar

    (Stanford University)

  • Hua Xie

    (Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research)

  • Katerina Monlux

    (Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research)

  • Jennifer Bruno

    (Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research)

  • Manish Saggar

    (Psychiatry and Behavioral Sciences—Center for Interdisciplinary Brain Sciences Research)

Abstract

Creativity and innovation lie at the heart of design thinking. Understanding how creativity is manifested in the brain is perhaps one of the most significant challenges of the twenty-first century. However, most of the previous research in understanding the neural basis of creativity has been limited to examining the neurocognitive basis of creative potential (or ability). Little is known about applied creativity in business (i.e., entrepreneurial creativity). At its core, entrepreneurship requires harnessing the power of a creative idea through discovery, evaluation, organization, and management to a final product/business. A design thinking mindset has been considered an essential component of successful entrepreneurship. In this study, we aim to better understand the cognitive basis of applied creativity in business by examining differences in entrepreneurs’ neuropsychological profile as compared to that of matched (on age, gender, and socioeconomic status) administrators/managers. Our ongoing work could have a broad impact on the fields of academia and industry. The knowledge generated from this project may provide a cornerstone in how we train (or design) the next generation of entrepreneurs and managers.

Suggested Citation

  • Jan Auernhammer & Neeraj Sonalkar & Hua Xie & Katerina Monlux & Jennifer Bruno & Manish Saggar, 2021. "Examining the Neurocognitive Basis of Applied Creativity in Entrepreneurs and Managers," Understanding Innovation, in: Christoph Meinel & Larry Leifer (ed.), Design Thinking Research, pages 347-363, Springer.
    • Handle: RePEc:spr:undchp:978-3-030-76324-4_18
    DOI: 10.1007/978-3-030-76324-4_18
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:undchp:978-3-030-76324-4_18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.