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Introduction

In: Design Thinking Research

Author

Listed:
  • Larry Leifer

    (Stanford University)

  • Christoph Meinel

    (Hasso Plattner Institute for Digital Engineering)

Abstract

The Hasso Plattner Design Thinking Research Program (HPDTRP) has always put emphasis on investigating the design team in various ways. As our experience with newly emerged instruments like fMRI (functional magnetic resonance imaging) or fNIR (functional Near-Infra-Red) expands and we build on evidence from neuro-economics, neuro-marketing, neuro-engineering, and neuro-science we see a field of neuro-design evolving—a development that complements the broad Design Research landscape. This chapter invites readers to imagine how neuroscience instruments might be brought to bear on measuring and understanding design team performance better.

Suggested Citation

  • Larry Leifer & Christoph Meinel, 2020. "Introduction," Understanding Innovation, in: Christoph Meinel & Larry Leifer (ed.), Design Thinking Research, pages 1-12, Springer.
    • Handle: RePEc:spr:undchp:978-3-030-28960-7_1
    DOI: 10.1007/978-3-030-28960-7_1
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