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Mail Composition and Recipients’ Reaction to Direct Mail

In: The Changing Postal and Delivery Sector

Author

Listed:
  • Thomas Geissmann

    (ETH Zürich)

  • Christian Jaag

    (Swiss Economics)

  • Martin Maegli

    (Swiss Post)

  • Urs Trinkner

    (Swiss Economics)

Abstract

Letter mail services have come under pressure from the emergence of electronic communication channels.

Suggested Citation

  • Thomas Geissmann & Christian Jaag & Martin Maegli & Urs Trinkner, 2017. "Mail Composition and Recipients’ Reaction to Direct Mail," Topics in Regulatory Economics and Policy, in: Michael Crew & Pier Luigi Parcu & Timothy Brennan (ed.), The Changing Postal and Delivery Sector, pages 271-282, Springer.
    • Handle: RePEc:spr:topchp:978-3-319-46046-8_18
    DOI: 10.1007/978-3-319-46046-8_18
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    JEL classification:

    • L43 - Industrial Organization - - Antitrust Issues and Policies - - - Legal Monopolies and Regulation or Deregulation
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation

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