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Mechanism Design and Auctions: Applications in OM

In: Game Theory with Applications in Operations Management

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  • R. K. Amit

    (Indian Institute of Technology Madras)

Abstract

Advertising on the internet has reached another stratosphere since the beginning of this century. Unlike in the 1990s, advertisements are now handled by automated software systems. Online platforms generate value for advertisers by matching the content of the advertisement to the interests of the user on the platform.

Suggested Citation

  • R. K. Amit, 2024. "Mechanism Design and Auctions: Applications in OM," Springer Texts in Business and Economics, in: Game Theory with Applications in Operations Management, chapter 0, pages 211-231, Springer.
    • Handle: RePEc:spr:sptchp:978-981-99-4833-8_10
    DOI: 10.1007/978-981-99-4833-8_10
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