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Disruptive Innovation and the Commercialisation of Technology

In: Entrepreneurship and Innovation

Author

Listed:
  • Tim Mazzarol

    (University of Western Australia)

  • Sophie Reboud

    (Burgundy School of Business)

Abstract

This chapter examines the role of innovation as a key economic driver and the nature of radical or disruptive innovations as a major source of new technological products and processes. It examines the theory and practice of strategic management of innovation, and the generation of innovation value through the adoption of a Blue Ocean strategy. The chapter also provides an overview of new product development processes such as Stage-Gate® and Lean Start-Up, plus the process of assessing innovation rent.

Suggested Citation

  • Tim Mazzarol & Sophie Reboud, 2020. "Disruptive Innovation and the Commercialisation of Technology," Springer Texts in Business and Economics, in: Entrepreneurship and Innovation, edition 4, chapter 9, pages 265-310, Springer.
  • Handle: RePEc:spr:sptchp:978-981-13-9412-6_9
    DOI: 10.1007/978-981-13-9412-6_9
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