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Planning, Business Models and Strategy

In: Entrepreneurship and Innovation

Author

Listed:
  • Tim Mazzarol

    (University of Western Australia)

  • Sophie Reboud

    (Burgundy School of Business)

Abstract

This chapter examines the relationship between the entrepreneur’s vision and the need for strategic planning. It recognises that flexibility is critical in the development of entrepreneurial ventures and that the planning process must be non-linear in nature if it is to be responsive to the opportunities that market or product innovation offer. While the discipline of formal business planning is highly important to the development of a successful venture, the plan is only a manifestation of the business case or model that underlies the venture. The chapter explores the nature of planning and strategy, business model design and offers both a theoretical and applied view of these areas.

Suggested Citation

  • Tim Mazzarol & Sophie Reboud, 2020. "Planning, Business Models and Strategy," Springer Texts in Business and Economics, in: Entrepreneurship and Innovation, edition 4, chapter 7, pages 191-225, Springer.
    • Handle: RePEc:spr:sptchp:978-981-13-9412-6_7
    DOI: 10.1007/978-981-13-9412-6_7
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