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Normative Behavioral Economics

In: Behavioral Economics

Author

Listed:
  • Masao Ogaki

    (Keio University)

  • Saori C. Tanaka

    (ATR Brain Information Communication Research Laboratory Group)

Abstract

In normative behavioral economicsNormative behavioral economics , we study how the public sector and private sector should behave. Based on libertarian paternalismLibertarian paternalism , we can use the idea of nudging people in better directions without forcing them. In order to evaluate resource allocation to judge how this nudgeNudge tool and other public policies should be used when preferences are endogenous, relying exclusively on welfarism may not be satisfactory in many cases because some preferences may be thought to be better than others. Introducing one of the three major approaches in normative ethics, virtue ethicsVirtue ethics , into a formal analytical framework of normative economicsNormative economics seems a possible solution to this problem.

Suggested Citation

  • Masao Ogaki & Saori C. Tanaka, 2017. "Normative Behavioral Economics," Springer Texts in Business and Economics, in: Behavioral Economics, chapter 0, pages 185-207, Springer.
  • Handle: RePEc:spr:sptchp:978-981-10-6439-5_11
    DOI: 10.1007/978-981-10-6439-5_11
    as

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