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Order Management

In: Business Project Management and Marketing

Author

Listed:
  • Frank Jacob

    (ESCP Europe)

Abstract

The order and project business is characterized by individually customized solutions to problems for a customer. It is often only created a single time in just this form whereby each transaction is unique in a certain way. In this way an enormous importance is assigned to order management, thus the marketing efforts of a supplier, which are directed at the receipt and the profitable implementation of a single order or project. The following chapter follows up on this importance initially in a brief theoretical and then in a comprehensive management-oriented view. It deals with various transaction theories in the process before it looks closely at the individual activities of order management. Individually these are the analysis, planning, implementation, organization and monitoring of the transaction.

Suggested Citation

  • Frank Jacob, 2016. "Order Management," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ingmar Geiger (ed.), Business Project Management and Marketing, pages 1-54, Springer.
    • Handle: RePEc:spr:sptchp:978-3-662-48507-1_1
    DOI: 10.1007/978-3-662-48507-1_1
    as

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