IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-3-642-54376-0_8.html
   My bibliography  Save this book chapter

The New Product Development

In: Innovation and Product Management

Author

Listed:
  • Kurt Gaubinger

    (Upper Austria University of Applied Sciences)

  • Michael Rabl

    (Upper Austria University of Applied Sciences)

  • Scott Swan

    (The College of William & Mary)

  • Thomas Werani

    (Johannes Kepler University Linz)

Abstract

This chapter deals with processes in the development of new products. In practice, there is a range of established New Product Development (NPD) processes that are often divided into two groups: innovation and new product development. Innovation processes begin with the phase of idea generation and ends in the successful market introduction of the product. In contrast, new product development processes solely serve the purpose of structuring the processes of a product development activity. In this chapter different structures and implementation approaches for development processes derived from the so-called V-Model are discussed along with various tools and methods. Subsequently, simultaneous engineering and its principles are introduced. Finally, virtual and rapid prototyping as methods in today’s NPD process are explained.

Suggested Citation

  • Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani, 2015. "The New Product Development," Springer Texts in Business and Economics, in: Innovation and Product Management, edition 127, chapter 8, pages 175-206, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-54376-0_8
    DOI: 10.1007/978-3-642-54376-0_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-3-642-54376-0_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.