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Creativity Techniques

In: Innovation and Product Management

Author

Listed:
  • Kurt Gaubinger

    (Upper Austria University of Applied Sciences)

  • Michael Rabl

    (Upper Austria University of Applied Sciences)

  • Scott Swan

    (The College of William & Mary)

  • Thomas Werani

    (Johannes Kepler University Linz)

Abstract

This chapter explains the creative process and its four phases, based on the definition of creativity. It forms the basis for the effective application of creativity techniques Creativity techniques and can be divided into two main areas—systemic analytical models and methods simulating and enhancing intuition. Seven selected creativity techniques will be explained using examples and it will be shown how they can enhance the problem solving process. Finally, several techniques will be compared in terms of their application as well as the time and effort required to implement.

Suggested Citation

  • Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani, 2015. "Creativity Techniques," Springer Texts in Business and Economics, in: Innovation and Product Management, edition 127, chapter 6, pages 115-133, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-54376-0_6
    DOI: 10.1007/978-3-642-54376-0_6
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