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Innovation Strategy

In: Innovation and Product Management

Author

Listed:
  • Kurt Gaubinger

    (Upper Austria University of Applied Sciences)

  • Michael Rabl

    (Upper Austria University of Applied Sciences)

  • Scott Swan

    (The College of William & Mary)

  • Thomas Werani

    (Johannes Kepler University Linz)

Abstract

This chapter begins with a analysis of the term strategy and the positioning of innovation strategy as an integral part of a strategic business management with a focus on long-term objectives. First, managers must have a consistent understanding of innovation strategy. Furthermore, innovation strategy characteristics are illustrated and overcoming uncertainty is discussed from a supplier’s perspective. The chapter closes with a step by step discussion of a process-oriented approach that brings innovation strategy to life.

Suggested Citation

  • Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani, 2015. "Innovation Strategy," Springer Texts in Business and Economics, in: Innovation and Product Management, edition 127, chapter 4, pages 61-80, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-54376-0_4
    DOI: 10.1007/978-3-642-54376-0_4
    as

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