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Integrated Innovation and Product Management: A Process Oriented Framework

In: Innovation and Product Management

Author

Listed:
  • Kurt Gaubinger

    (Upper Austria University of Applied Sciences)

  • Michael Rabl

    (Upper Austria University of Applied Sciences)

  • Scott Swan

    (The College of William & Mary)

  • Thomas Werani

    (Johannes Kepler University Linz)

Abstract

The main objective of this chapter is the presentation of a fundamental process model of an integrated innovation and product management. The conception of this model takes place on the task spectrum of product management on the one hand, and on a representative phase model of the innovation process on the other. During the course of this chapter, the evolution of innovation process models is represented and design as a relevant core process of innovation management is discussed. At the end of this chapter, a three step approach for the implementation of innovation process models is introduced.

Suggested Citation

  • Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani, 2015. "Integrated Innovation and Product Management: A Process Oriented Framework," Springer Texts in Business and Economics, in: Innovation and Product Management, edition 127, chapter 2, pages 27-42, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-54376-0_2
    DOI: 10.1007/978-3-642-54376-0_2
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    Citations

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    Cited by:

    1. Cornea Andreea-Alina, 2022. "Prerequisites of a blockchain-oriented technique to assure a digital management of products recall caused by notified issues in food industry," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1246-1258, August.
    2. Daniel López & Miquel Oliver, 2023. "Integrating Innovation into Business Strategy: Perspectives from Innovation Managers," Sustainability, MDPI, vol. 15(8), pages 1-28, April.

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