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Corporate Success Through Market Driven Innovation

In: Innovation and Product Management

Author

Listed:
  • Kurt Gaubinger

    (Upper Austria University of Applied Sciences)

  • Michael Rabl

    (Upper Austria University of Applied Sciences)

  • Scott Swan

    (The College of William & Mary)

  • Thomas Werani

    (Johannes Kepler University Linz)

Abstract

This chapter explains different types of innovations concerning their degree of novelty. Based on this approach, the core tasks and elements of innovation management are presented and the significance of innovations for business management is discussed. A detailed description of crucial success factors of innovation management, which has been clustered into the four dimensions innovation strategy, innovation process, resources & organization and innovation culture, represents the main focus of this chapter.

Suggested Citation

  • Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani, 2015. "Corporate Success Through Market Driven Innovation," Springer Texts in Business and Economics, in: Innovation and Product Management, edition 127, chapter 1, pages 3-25, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-54376-0_1
    DOI: 10.1007/978-3-642-54376-0_1
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    Cited by:

    1. Lisa Wiyartanti & Choon Hak Lim & Myon Woong Park & Jae Kwan Kim & Gyu Hyun Kwon & Laehyun Kim, 2020. "Resilience in the Surgical Scheduling to Support Adaptive Scheduling System," IJERPH, MDPI, vol. 17(10), pages 1-19, May.

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