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International Environment and Strategy

In: International Business Management

Author

Listed:
  • Kamal Fatehi

    (Kennesaw State University)

  • Jeongho Choi

    (St. John Fisher College)

Abstract

International strategic planning as a response to environmental changes and challenges, in pursuit of organizational goals, is the subject of this chapter. In general, domestic and international strategic processes are very similar, differing only in specifics. The differences are due to forces governing the international business environment. These forces include the host government, political, and legal issues; currency exchange rates; competition from local business, government-supported firms, and other multinational companies (MNCs); and cultural variations among nations. Cultural differences result in variations in the strategic planning process among MNCs. For example, similar to the American and European firms, Japanese MNCs prepare strategies to respond to changing environmental forces. They have, however, a different concept of strategy.

Suggested Citation

  • Kamal Fatehi & Jeongho Choi, 2019. "International Environment and Strategy," Springer Texts in Business and Economics, in: International Business Management, edition 2, chapter 6, pages 193-216, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-96622-9_6
    DOI: 10.1007/978-3-319-96622-9_6
    as

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