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EC Strategy, Globalization, SMEs, and Implementation

In: Electronic Commerce 2018

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • Jon Outland

    (Herzing University)

  • David King

    (JDA Software)

  • Jae Kyu Lee

    (Yonsei University)

  • Ting-Peng Liang

    (National Sun Yat-sen University)

  • Deborrah C. Turban

    (Turban Company Inc.)

Abstract

Upon completion of this chapter, you will be able to: 1. Describe the EC strategy phases. 2. Describe the need for justifying EC investments. 3. Evaluate the issues involved in global EC. 4. Describe the reasons for success and failure of EC. 5. Describe how small- and medium-sized businesses can use EC. 6. Describe the major components of EC implementation. 7. Discuss the steps in developing an EC system. 8. Describe the major EC development strategies.

Suggested Citation

  • Efraim Turban & Jon Outland & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2018. "EC Strategy, Globalization, SMEs, and Implementation," Springer Texts in Business and Economics, in: Electronic Commerce 2018, edition 9, chapter 14, pages 537-572, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-58715-8_14
    DOI: 10.1007/978-3-319-58715-8_14
    as

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