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Entrepreneurial Marketing Mix

In: Effective Entrepreneurial Management

Author

Listed:
  • Robert D. Hisrich

    (College of Business Administration Kent State University)

  • Veland Ramadani

    (South-East European University)

Abstract

Entrepreneurial marketing activities are essential for every new or established business. This chapter focuses on the marketing tools, such as product, price, place (distribution) and promotion. Then, the differences and similarities of traditional and entrepreneurial marketing elements and contents are discussed. The chapter concludes with a discussion of basic forms of entrepreneurial marketing such as guerrilla, ambush, buzz and viral marketing.

Suggested Citation

  • Robert D. Hisrich & Veland Ramadani, 2017. "Entrepreneurial Marketing Mix," Springer Texts in Business and Economics, in: Effective Entrepreneurial Management, chapter 5, pages 75-99, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-50467-4_5
    DOI: 10.1007/978-3-319-50467-4_5
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