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Creativity, Innovation and Entrepreneurial Manager

In: Effective Entrepreneurial Management

Author

Listed:
  • Robert D. Hisrich

    (College of Business Administration Kent State University)

  • Veland Ramadani

    (South-East European University)

Abstract

This chapter examines ways organizations can prosper through creativity and innovation. Creativity and innovation are discussed by providing an understanding of the aspects of creativity and its contribution to innovation. The creative process is discussed along with some creative problem solving techniques. This chapter concludes with a discussion on the link between creativity and innovation and a discussion of various aspects and forms of innovation.

Suggested Citation

  • Robert D. Hisrich & Veland Ramadani, 2017. "Creativity, Innovation and Entrepreneurial Manager," Springer Texts in Business and Economics, in: Effective Entrepreneurial Management, chapter 3, pages 33-53, Springer.
  • Handle: RePEc:spr:sptchp:978-3-319-50467-4_3
    DOI: 10.1007/978-3-319-50467-4_3
    as

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