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Social Commerce: Foundations, Social Marketing, and Advertising

In: Introduction to Electronic Commerce and Social Commerce

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • Judy Whiteside

    (Lang Associates)

  • David King

    (Dataffiti, LLC)

  • Jon Outland

    (Herzing University)

Abstract

Upon completion of this chapter, you will be able to: 1. Define social commerce and describe its roots and evolution. 2. Describe the scope, drivers, and content of the social commerce field. 3. Summarize the benefits and limitations of social commerce. 4. Describe the major models of social shopping. 5. Explain how advertising and promotions are conducted in social networking environments. 6. Describe how social networking can facilitate customer service, customer support, and CRM.

Suggested Citation

  • Efraim Turban & Judy Whiteside & David King & Jon Outland, 2017. "Social Commerce: Foundations, Social Marketing, and Advertising," Springer Texts in Business and Economics, in: Introduction to Electronic Commerce and Social Commerce, edition 4, chapter 7, pages 201-233, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-50091-1_7
    DOI: 10.1007/978-3-319-50091-1_7
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