IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-3-319-17028-2_5.html
   My bibliography  Save this book chapter

Customer Engagement and Metrics

In: Social Commerce

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • Judy Strauss

    (University of Nevada)

  • Linda Lai

    (Macao Polytechnic Institute)

Abstract

1. Describe the five levels of user engagement (5 Cs). 2. Describe the major engagement techniques in social commerce and implementation issues. 3. Express the role of trust in social commerce. 4. Provide examples of collaborative content creation by consumers. 5. Describe how a company can build, maintain, monitor, and repair its reputation in social media. 6. Identify several ways companies can improve their brand positions on search engine results pages. 7. Define performance metrics used to monitor, measure, and refine social commerce goals and tactics.

Suggested Citation

  • Efraim Turban & Judy Strauss & Linda Lai, 2016. "Customer Engagement and Metrics," Springer Texts in Business and Economics, in: Social Commerce, edition 1, chapter 5, pages 99-125, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-17028-2_5
    DOI: 10.1007/978-3-319-17028-2_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-3-319-17028-2_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.