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Strategy and Performance Management in Social Commerce

In: Social Commerce

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • Judy Strauss

    (University of Nevada)

  • Linda Lai

    (Macao Polytechnic Institute)

Abstract

Upon completion of this chapter, you will be able to: 1. Describe the strategy-performance cycle and its major elements. 2. Describe the strategic planning process for social commerce. 3. Explain the issues involved in justifying social commerce projects. 4. Explain how market research is conducted to aid social commerce. 5. Describe the use of metrics and monitoring techniques for performance assessment. 6. Describe the process and tools for social media analytics and sentiment analysis. 7. Explain how competitive intelligence and innovations improve social commerce performance.

Suggested Citation

  • Efraim Turban & Judy Strauss & Linda Lai, 2016. "Strategy and Performance Management in Social Commerce," Springer Texts in Business and Economics, in: Social Commerce, edition 1, chapter 10, pages 233-263, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-17028-2_10
    DOI: 10.1007/978-3-319-17028-2_10
    as

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