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Digital Business Strategy

In: Digital Business and Electronic Commerce

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  • Bernd W. Wirtz

    (German University of Administrative Sciences Speyer)

Abstract

In the fifteenth chapter, the digital business strategy is presented and explained using the four forces model of the digital business strategy. The determinants and levels of convergence development in digital business are described. The innovation dynamics of digital business are explained and discussed in more detail in the context of open innovation. The complexity of the market and competition are analyzed in the context of digital business strategy. Building on this, the increase in the market power of buyers is described and the reduction of switching barriers is explained. Chapter 15 concludes with a description of strategy development in digital business and an explanation of the respective strategy phases.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Digital Business Strategy," Springer Texts in Business and Economics, in: Digital Business and Electronic Commerce, edition 2, chapter 15, pages 639-716, Springer.
    • Handle: RePEc:spr:sptchp:978-3-031-50289-7_15
    DOI: 10.1007/978-3-031-50289-7_15
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